Course Details: Web 2.0 Bootcamp
At A Glance
- Benefits
- Who Should Attend
- What Will You Do
- Course Content
- Prerequisites
- Delivery Options
- Locations and Cost
Related Content
Upgrade Your Business to Web 2.0
If you’re building and delivering next-generation online products and services, this intensive, day-long course will provide you with a thorough grounding in the revolutionary world of Web 2.0—a set of design patterns and business models that are reshaping the face of the Web. Web 2.0 defines a new set of rules for optimizing online businesses by leveraging intrinsic strengths of the World Wide Web that have only recently been fully understood.
Web 2.0 Bootcamp leads you through a deep exploration of the latest ideas, business models, trends, and techniques behind Web 2.0 with a special emphasis on proven, actionable methods for creating new online products and services – or transforming existing ones – using a Web 2.0 model.
Throughout the course, we’ll identify step-by-step strategies for using Web 2.0 techniques to identify, capture, and maintain sustainable competitive advantage in specific market sectors and industries.
Topics include the 7 major patterns of Web 2.0 applications, the structure and business models of Web 2.0, and how Web 2.0 concepts are applied directly to the design and development of online products and services. Web 2.0 Bootcamp focuses on how the audience and customer bases of Web 2.0 sites grow exponentially when compared to traditional sites by leveraging network effects and the resulting user participation. A careful examination of the successful business models of Web 2.0 is also part of Web 2.0 Bootcamp. Business model coverage includes The Long Tail, crowdsourcing, Data as the Next “Intel Inside”, community ecosystems, and other proven ways of using strategic Web 2.0 approaches for commercial success, market leadership, and competitive dislocation. Future trends and a careful look at what’s about to happen next on the Web wrap up the course.
The rapid pace and exciting course materials of Web 2.0 Bootcamp combine with the application of Web 2.0 techniques in individual and team settings to make this an experience unlike any business strategy or Web course you’ve ever attended.
Benefits
Alumni Comments
- “This course should be mandatory for every employee in the company.”
- “Well designed and organized. Good mix of lecture vs lots of hands-on.”
- “All three of the sections had very practical exercises with instant gratification. Hands-on is best!”
- Material personally created by Web 2.0 expert Dion Hinchcliffe, president and founder of Hinchcliffe & Company, noted ZDNET and Social Computing Magazine blogger.
- Gain a thorough grounding in the key elements of Web 2.0 and how to apply them to products and services
- Master actionable, specific best practices for making networked software dramatically more effective
- Use a variety of leading Web 2.0 applications and study the features that made them successful
- Understand how to best monetize the powerful audience building capabilities of Web 2.0 applications
- Learn in a state-of-the-art facility on networked laptops
- Complete courseware binder with all documentation
- All meals including light breakfast buffet, gourmet lunch, and choice of beverages at coffee breaks
- Hotel discounts for preferred facilities near training facility
Who Should Attend
Web 2.0 Bootcamp packs in the crowds at Web 2.0 Expo!Dion Hinchcliffe presented a special half-day version of our Web 2.0 Bootcamp at the recent Web 2.0 Expo in San Francisco. Just about every chair was filled in a room that seated about 600 people. At least another hundred were sitting along the walls and in the aisles, and there was a even crowd outside looking into the room. There was a palpable buzz during the whole event, and everyone stayed until the very last minute. At the conclusion, two or three dozen people rushed Dion at the stage to thank him and ask follow-up questions.The material presented in this session was clearly of incredible value to the Expo attendees – yet it represented just a subset of what you’ll experience in one of our regular Web 2.0 Bootcamp sessions. The crowd of over 10,000 people attending the Web 2.0 Expo shows that we’re now moving beyond the lessons of the Web 1.0 era. Our Web 2.0 University events are the best way to jump ahead of your competition by leveraging the new rules for doing business online – and they’re coming soon to a city near you. So don’t delay—register now! Here’s just one comment we received: “Amongst the workshops I attended yours was, by far, the best one as it was a very good wrap-up of what’s going on in the Web “nouveau” in ‘07.”
- Erik-Marie Bion And here’s more praise from Kevin Farnham, one of AOL’s official bloggers, who concluded that the session was a “highly-educational, well-spent three hours”. Why not attend one of our full-day sessions and see for yourself? |
- Executives and Senior Managers
- Chief Technology Officers
- Chief Information Officers
- Business Analysts
- Web Application Architects
- Product Managers
- Internet Evangelists
- Business Strategists
- Project Managers
- Web Consultants
What You Will Do
- Learn exactly how to design viral growth features into a site or service by triggering network effects
- Explore cutting edge new business strategies including harnessing collective intelligence and cost-effectively servicing The Long Tail
- Review distilled case studies of successful Web 2.0 companies such as YouTube and MySpace
- Explore how to turn products into open platforms and the entire Internet into a distribution channel
- Apply the design patterns and business models of Web 2.0 in fast-paced hands-on lab exercises
- And much more…
Course Content and Hands-On Exercises
- Peer Production: Blogs, Wikis, and Social Media
- Creating Web 2.0 products and services: Open APIs, Mashups, Widgets, Badgets
- Emergent Product Structure: Tagging to 3rd Party Supply Chains
- Leveraging The Long Tail
- The Perpetual Beta and Continuous Innovation
- Techniques for explicitly triggering viral, fast growth network effects
- Social networking
- Product Development 2.0: User-generated content and Crowdsourcing
- The Leading 21st Century Business Model: Harnessing Collective Intelligence
- Best practices for creating an Architectures of Participation
- Maintaining control of hard-to-recreate data sources
- And much more…
Prerequisites
- Basic computer and Web navigation skills
- Familiarity with basic Internet concepts such as browsers and Web pages
- No technical background or programming experience is required
Delivery Options
– Gartner
Locations and Cost
The regular fee to attend most Web 2.0 Bootcamps, except inaugural city events, is $995. But you can preregister now at an earlybird price of only $895 – a savings of $100!
And if you’d like to bring your entire team, special bulk discounts are available. Just email us or call 877-HINCHCL (877-446-2425).
Attendance is limited in order to maintain a premium educational experience, so don’t delay—register today!
